Our Advisory & Compliance practice group, led by its Head, Fakhrul Fadzilah and supported by Partner, Afif Che Had and Associate Husna Shariff has acted as legal advisor to Saudagaar Asia Sdn. Bhd., the company behind the fast-growing Malaysian confectionery brand Choco Albab, in securing its Direct Sales Licence under the Direct Sales and Anti-Pyramid Scheme Act 1993.

Our engagement included end-to-end legal advisory on the client’s multi-level marketing (MLM) structure, ensuring full compliance with the Ministry of Domestic Trade and Cost of Living (KPDN) and the regulatory requirements governing direct sales and MLM schemes in Malaysia.

The successful issuance of the Direct Sales Licence on 2 September 2025 marks a significant regulatory milestone for Choco Albab, a brand that has built a dynamic entrepreneurial community of over 90,000 members nationwide through its innovative MLM model.

This matter reflects our Firm’s capability in navigating complex regulatory environments and delivering commercially sound legal solutions for fast-scaling consumer brands operating within highly regulated business models.